Farewell

The problem

Each year, five times the distance to Pluto is driven by trucks with absolutely nothing in, BANG (Break A New Ground) developed software to stop this inefficiency in its tracks and say farewell to unsustainable logistics. With the launch approaching, they needed a solution to manage day-to-day logistics for their clients and drivers using the platform, and a landing page to tell the full story.

Telling the farewell story

Through data visualisations and particle animations, we wanted to get the message out about Farewell's impact. For the landing page I coded particle animations that would change as you scroll - and change to tell an engaging story. Utilising the particle forms used throughout farewell's identity for data visualisation they would assemble and disassemble, creating moving particles that re-arrange themselves as the user moves through each section.